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Referral Based Marketing - Integrated MedReps - Healthcare Physician Practice Management - Chad Schwarz
http://www.integratedmedreps.com
Referral Based Marketing: In this first module, IMR focuses on developing referral-based relationships with area physicians, hospitals, medical facilities and the community at large. Here, your practice’s marketing representative will receive education, training, management and on-going support in the following areas:
- implementing the 2 Ps of success methodology
- using the E.A.R. process of visiting potential referring offices
- building a rapport with existing and potential referring offices through effective verbal and non-verbal communication during visits, so that they view your practice representative as an asset and resource rather than an outside sales representative
- forging and developing meaningful working relationships with existing and potential referring offices through showing what your office can do to benefit them and their patients
- utilizing technology for synchronized scheduling, tracking office visits, maintaining physician and staff directories and creating Power Point presentations to showcase your services
- developing appropriate and effective marketing materials, such as fliers, advertisements, handouts and press releases
- executing a systematic distribution of patient treatment update forms to patient-referring physicians
- establishing grass roots interactions and planned events throughout the community to branch out for referrals beyond the medical realm
Visit our website: http://www.integratedmedreps.com
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